Shazam will tell you more about that annoying FirstLook movie theater pre-show

Shazam and NCM Media Networks today announced a new partnership that will see the audio-ID service tying into NCM's FirstLook movie theater pre-shows. By opening the Shazam app when FirstLook is playing in AMC, Cinemark, and Regal theaters, you'll be able to get more info about whatever advertised content is filling the screen.

source: androidcentral