EE to scrap Orange Wednesday 2-for-1 cinema ticket deal after a decade

EE will be scrapping the Orange Wednesday 2-for-1 cinema ticket deal after being available for a decade. Customers of Orange (and subsequently EE) have enjoyed a weekly deal that allowed them to head down to their local cinema to check out the latest blockbusters at a reduced price. This offer will no longer be available after February 2015, but the carrier stresses they are working on a worthy successor. According to Marketing Magazine:

source: androidcentral