Saturday, June 14, 2014

Why Microsoft can't simply bring Cortana to Android

(http://ift.tt/1llr5un)

Experience is what matters, project manager tells search conference

An interesting couple of articles today from our sister site Windows Phone Central, regarding the possibility of Microsoft bringing its Cortana voice assistant (think Google Now) to other platforms, including Android. Of course, bringing Cortana to Android isn't as simple as just saying "Hey, let's bring Cortana to Android." And Cortana project manager Marcus Ash does a great job explaining the thought process that goes into even considering such a move.

The video above is from the SMX Advanced search marketing conference in Seattle, and it's absolutely worth a watch.