T-Mobile partners with Univision for Hispanic-focused 'Univision Mobile'

T-Mobile today announced a new partnership with Univision to launch the creatively titled Univsion Mobile, a new wireless service built for Hispanic Americans. The US carrier has analyzed smartphone usage by the demographic to conclude they rely on mobile devices more heavily than average. Strangely enough, Verizon launched a similar service, Viva Movil, last year with Jeniffer Lopez heading up the Latino-focused experience.

source: androidcentral