T-Mobile ‘Smartphone Equality’ to make it easier for more people to get a new device

For what seems like forever, picking up a new smartphone on a postpaid plan has always been left to a credit score. Sometimes the best deals just aren’t accessible by many potential customers, but T-Mobile is looking to change that.

T-Mobile, the self-proclaimed “Un-carrier,” has just announced Smartphone Equality. With this new initiative, the magenta carrier aims to make it possible for any T-Mobile subscriber to get the best deal, and the smartphone they want, without having to worry about the credit score trailing behind them. T-Mobile CEO John Legere was outspoken on the new move, saying that it’s “BS” that the other carriers offer deals that “half of Americans can’t get when signing up for wireless service.” Smartphone Equality is an attempt to alleviate this problem.

It’s simple enough on the surface. T-Mobile says that any subscriber can qualify for this new initiative just by paying their current bill on time for 12 months. If that step is complete, the customer is automatically eligible for a new smartphone at T-Mobile’s “best possible pricing,” which includes $0 down with no interest. Moreover, there is no credit check involved once the aforementioned requirement is met.

T-Mobile also notes that prepaid customers can take advantage of this deal, too, and jump up to one of T-Mobile’s Simple Choice postpaid plans once the requirements have been met — all without a credit check.

Finally, T-Mobile says that current customers are going to get immediate credit towards Smartphone Equality once the plan kicks off on Sunday, January 25. That means that once the new initiative gets the green light, any customer that wants to take advantage of it to get a new phone or bump up from a prepaid plan can do so, as long as their plan has been paid on time for 12 months prior to the launch.

“This is not only the right thing to do. It’s the smart thing to do, too. Fact is, your past payment history is the best way to tell if you’ll make future payments on time. So this is good for customers and good for business.” – John Legere

What do you think of T-Mobile’s latest initiative?

source: androidandme