Tuesday, February 18, 2014

Can fast updates and free screen replacements boost a slumping HTC?

HTC

HTC's 'Advantage' is peace of mind for both nerds and normals — but is it enough?

HTC this morning announced its “Advantage” program for American HTC One customers, a series of promises targeting some of the main pain points of Android smartphone ownership. Timely updates for the One, One Mini and One Max — and presumably whatever comes next. A free screen replacement if you smash your display within six months of purchase. And free cloud storage through Google Drive, which it was already offering on some devices. (Previously HTC had teamed up with Dropbox.)

It’s a package of services that sees HTC, amid declining revenues, looking beyond hardware and software to differentiate itself from the competition at large. In particular, it could give the smaller smartphone maker an opportunity to outmaneuver bigger manufacturers, particularly the dominant Samsung.


    








source: androidcentral

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