Saturday, January 5, 2019

HTC revenue for 2018 dropped 62 percent from 2017

HTC logo One M7

It's no secret that things have been pretty rough for HTC lately, but the company's latest financials have driven that point home.

HTC's reports show that the company earned 23.74 billion NT$ ($770.8 million USD) in revenue in 2018. As noted by TechCrunch, that's the first time that HTC has grossed less than $1 billion during a year as a public company. It's also a 62 percent drop from the 62.16 billion NT$ ($2.02 billion USD) of revenue that HTC brought in in 2017. 

It's unclear how much HTC lost in total in 2018, but in three earlier quarterly reports for the year, HTC reported a total operating loss of 11.13 billion NT$ ($361.4 million USD).

One other detail worth noting is that HTC made more money during the single month of May 2013 than it did during all of 2018.

HTC used to be one of the biggest Android device makers around, but the company hasn't had quite as much success lately. HTC Taiwan president Darren Chen recently said that his company plans to "reboot" its smartphone sales in 2019, which includes placing a focus on mid-range and high-end devices and extending the flagship HTC U12+ lineup into 2019 to prolong the series' lifecycle. 

What do you think the future looks like for HTC?



source: androidandme

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