LG to stop releasing phones on a set yearly schedule

LG took to CES to change things up. While every major smartphone brand has historically launched a flagship per series every year (or twice a year if you’re OnePlus), LG will no longer be doing so.

LG hosted a press conference at CES 2018 where Vice Chairman Cho Sung-jin said that its models will stick around for longer then before, with more variants launching between new models.

“We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do… We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series.”

This move seems to be a way for LG to downsize its mobile business, which has been losing money for the last 10 quarters. Losses have been shrinking thanks to the budget segment, but the flagship models still haven’t been selling as well as its rivals.

Nonetheless, this move could ease people’s minds about buying an LG flagship for the long term. Hopefully the company also steps up its game with software support and security updates to keep those customers happy.

source: androidandme