Tuesday, February 2, 2016

T-Mobile Releases 30-Second Super Bowl Ad About How Other Carriers Would Butcher Drake's Hotline Bling

Headline says it all. Here's the ad.

First of all, I enjoy the ease with which Drake steps out of his role as a rapper and back into his acting shoes, as brief an example this may be. Second, Hotline Bling was begging to be used in a smartphone ad. I won't argue with T-Mobile over whether other carriers would ruin the song. Instead, there are broader questions here. Does Hotline Bling need the help?

T-Mobile Releases 30-Second Super Bowl Ad About How Other Carriers Would Butcher Drake's Hotline Bling was written by the awesome team at Android Police.