Wednesday, September 10, 2014

Despite Apple's professed love of music, it's Google that owns my share of ear

I've watched every Apple keynote since the original iPhone was announced. Almost every time Apple execs take to the big stage, at some point during the presentation they profess the company's love for music.

Apple's iPhone 6 event was no exception. After announcing the iPhone 6, iPhone 6 Plus, Apple Pay and the Apple Watch, CEO Tim Cook got back on stage to talk music. No, he didn't announce an update to iTunes, which I'm sure almost everybody would agree — including Apple fans — is in desperate need of an overhaul. Instead, he once again professed Apple's love for music and talked about their ongoing deep collaboration with U2, at which point he brought the band up on stage to play a new single. Following that, Tim and Bono quipped back and forth in highly-rehearsed, poor-acting form, where they decided to give away U2's new album Songs of Innocence free of charge until mid-October to the over half a billion iTunes customers around the world. It was definitely a nice gesture that I'm sure many people will appreciate (though personally, following Apple's Beats acquisition, I'd rather have been given a new free album from Dre & friends.)

While watching this post-keynote entertainment go down over Apple's live stream, a realization hit me as I looked at the Sonos app that was also open on on the desktop of on my monitors. The realization? That despite Apple's professed love of music, it's actually Google that now owns market share over my music listening habits, or rather, share of ear as I like to call it. The second realization? Google magically pulled this off on me a time when I wasn't even using an Android phone!










source: androidcentral

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