Google Now Launcher support appears to be coming to more devices

The Google Now Launcher has received a small update today, and while there's nothing obviously new in the app itself, we're seeing some interesting changes to the launcher's compatibility listings on Google Play. While the changes still seem to be rolling out, we're now seeing compatibility for devices like the HTC One M8, One E8, One Mini 2, Desire 816, Huawei Ascend P7 and LG G3, among others. Android Central readers on Twitter have said they're seeing compatibility with phones the LG G3 and Verizon Galaxy S5, too. Previously the Google Now Launcher, which brings Google Now to users' home screens as an extra panel, was limited to only Nexus and Google Play edition devices, though it was easy enough to sideload on many other phones and tablets.

source: androidcentral