Monday, February 3, 2014

Samsung teams up with Phones4u to launch 15 stores in the UK

New P4u-operated Samsung stores to focus on 'smartphones, tablets and wearable technology'

UK high street retailer Phones 4u has announced a partnership with Samsung that'll see 15 P4u-operated Samsung stores opening across the country. These outlets will focus on "smartphones, tablets and wearable technology," and will be managed by Phones 4u and staffed by the company's employees. Phones4u has previously partnered with the electronics giant with Samsung-branded "stores within stores" in some locations; the new partnership will take things a step further by opening standalone Samsung stores managed by the smartphone retailer.

Today's news follows a wider deal between Samsung and P4u rival Carphone Warehouse to open more than 60 Samsung stores across seven European countries, as part of what CPW described as a "preferred partner" deal. As evidenced by today's announcement, however, Samsung's retail ambitions clearly extend beyond just one partner chain. And it's possible Samsung stores could soon become a common sight in many British towns and cities.