Wednesday, January 29, 2014

Samsung partners with Carphone Warehouse to launch standalone stores in Europe

More than 60 Samsung stores to open across seven European countries

Samsung has announced that it's partnered with Carphone Warehouse to launch more than 60 standalone Samsung stores across Europe. The new Samsung stores will open in the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands in the next three months, following a pilot scheme of three Samsung stores in Spain operated by Carphone.

The stores will have a "premium look and feel," and will sell Samsung phones, tablets, laptops and wearables, according to today's press release.

The development is interesting in light of Samsung's ongoing rivalry with Apple, which is famed for its global retail presence. Samsung has previously operated "stores within stores" at Carphone competitor Phones4u, as well as a flagship "experience" store at the Westfield Stratford City shopping center in London. However the launch of 60 standalone stores across major European countries takes things a step further, and Samsung will surely be hoping to strengthen its grip on the mobile market with this much expanded retail presence.